Other resorts would struggle financially. Courchevel plans to rent its emblematic Tourist Office building in the center of 1850, to a jewelery store specializing in Rolex watches. The move would raise funds for the popular Three Valleys resort, which is believed to be in debt after the Covid pandemic followed by the departure of most of its Russian guests earlier this year.
The desire of some resorts to move away from fossil fuels towards renewable energies is starting to bear fruit. Two top resorts are Serre Chevalier in France and Laax in Switzerland with its positive energy buildings, ultra-efficient cable cars and artificial snowmaking systems. Thanks to the solar panels and wind turbines in its ski area, Laax produces around a third of the energy it needs, just like Serre Chevalier which committed in 2006 to producing 30% of its own energy consumption from by 2023, using hydro, wind and photovoltaic.
Are ski holidays going to get more expensive?
Business remains buoyant among tour operators and chalet businesses, many of which are seeing record sales despite rising prices. Specialist agent Sno.co.uk reports it is 40% ahead of its best year for bookings, with customers keen on all-inclusive holidays – in a bid to avoid extra costs once in resort – despite a 10% increase in the number of reservations. the price of all ski holidays.
While Crystal Ski, the UK’s largest tour operator, did not confirm the increase in its packages, a spokesperson said it “still provides great deals for all destinations with something for everyone budgets,” predicting that sales this winter will be at the level of pre-pandemic seasons.
Skiworld is one of the UK’s largest chalet operators with 60 properties across the Alps. Marketing director Robert Dixon estimated prices had risen by around 5% but said weekly sales remained “pleasantly surprising” despite the cost of living crisis and summer heatwave.
He told the Telegraph: ‘We are at 70 per cent occupancy for the Christmas and New Year weeks, with an even higher February semester. We mainly use charter flights, so we are not as subject to free market fluctuations [but] Many other factors such as fuel, food and Brexit have a huge impact on our in-station costs.
Independent operator Alikats in Morzine, which runs 12 chalets, raised prices by around 10% earlier this year in anticipation of rising costs this winter. Co-founder Al Judge reports bookings comparable to an average year and says “at this point, we’re not too worried.”
He said: “Due to the high level of nuclear power in the French grid mix, electricity prices are not increasing at the same rate as in the UK, but that being said they are increasing faster than expected and it’s going to make life difficult this year.
In Switzerland, things might not be so dynamic. Rebecca Clayton runs the five-bedroom Maridadi family chalet in Les Collons near Nendaz, and says inquiries are down after buoyant seasons, where Swiss resorts, where British skiers were welcome without restriction, capitalized on the Covid rules in France, Austria and Italy.
“I think people are aware of the costs. Switzerland is a more expensive option and not the same as skiing in France for a week – there are no ski passes including hotel, catered chalet and transfers from Geneva,” she said. declared. “I’ve asked a few friends and resort neighbors here for reservations to validate my own situation and they’re down as well.”
Will skiers turn their backs on the mountain?
Faced with higher holiday prices, with less comfort in the mountains and less disposable income to even get away from it all, some skiers are unsure if they will reach the mountains this winter while others will ski regardless.
In a recent Twitter poll by Telegraph Travel, almost 42% of respondents said they would ski ‘no matter the cost’, with a further 33% ruling it out this winter as going on the slopes has become too expensive, while 25% said so. is too early to say whether rising costs will deter them from visiting the mountains.
The energy crisis is about to make your ski holiday unaffordable