Trends that prove we’re no longer confined: Gone are the comfy tracksuits and office wear, as shopping data suggests a return to normal life after the Covid pandemic
- John Lewis’ annual report, How We Shop, Live and Look, shows comfort no longer exists
- Sales of shapeware and underwire bras soar as women return to work
- Tracksuits, desks and puzzles have lost popularity in the wake of the pandemic
- Boyfriend jeans and Ugg boots are back in style as sales of both surged this year
Covid restrictions brought about a new way of life as we started working from our kitchen tables and finding ways to entertain ourselves without leaving home.
But that trend appears to be reversing, with an analysis of the country’s shopping habits showing that our brief love affair with comfortable velor tracksuits has faded as we renew our taste for office suits.
The changes were identified in John Lewis’ annual report, How We Shop, Live And Look, which is based on sales at its department stores and searches on its website.
It shows that demand for soft bras has fallen this year as women return to work, with a boom in sales of shapewear and underwired bras.
The store referenced the post-lockdown trend of customers heading into the office at least three days a week, saying: “On Tuesdays, Wednesdays and Thursdays we were back in the office and getting dressed.”
Sales of Ugg boots have jumped 700% over the past year. But overall John Lewis’ annual report How We Shop, Live And Look showed that comfortable clothing is losing popularity as people increasingly return to the workplace (stock image)
Demand for wire-free bras has plummeted this year as women return to work, with sales of shapewear and underwired bras booming (stock image)
John Lewis’ How We Shop, Live And Look report showed that trends are changing
Despite the fact that many people are still working from home several days a week, everything points to a return to normal working life.
John Lewis no longer offers wall-mounted desks, which many people have installed in hastily created home offices during the pandemic.
By contrast, sales of laptop bags have increased by 20% and personal organizers – such as Filofax – have seen a revival as Britons try to juggle busy work commitments and social lives.
As the nation emerged flashing from the pandemic, sales of smart menswear rose 60% and ironing boards 19%.
Jigsaw puzzles fell out of favor as the end of the lockdown meant families no longer had to stay in all day, and soup makers were put on the back burner, with sales down 12% as workers started working again buy meals on the go.
Personal organizers – such as Filofaxes – have seen a revival as Britons try to juggle busy work commitments and social lives (stock image)
The return of weddings and other celebrations has led to a boom in ‘second-hand’ women’s hats (stock image)
Puzzles fell out of favor as the end of lockdown meant families no longer had to stay in all day (stock image)
John Lewis no longer offers wall-mounted desks, which many people have set up in hastily created home offices during the pandemic (stock image)
The return of weddings and other celebrations has led to a boom in “second-hand” women’s hats and an 88% increase in sales of champagne flutes and wine glasses.
Chunky changing dresses are flying off the shelves as more of us get into wild swimming, and people finally able to book vacations, sales of travel adapters have increased by 300 %.
In fashion, there was an 85% increase in sales of women’s “boyfriend jeans” and a whopping 700% increase in Ugg boots.
Microwave sales fell 13% as soup makers were put on the back burner, with sales down 12% as workers started buying meals on the go again (stock image)
Bread bins are another kitchen item that has taken a hit, with sales down 42% (stock image)
It’s over with comfortable tracksuits and with office outfits as we return to normal life after Covid